Borloz.com

Well, at some point today, my Analytics account got flipped over to the beta of the new version. If nothing else, it’s prettier than the old one.

A few things that I noticed right off:

The Executive, Marketer, and Webmaster views are gone. Reports are broken into Dashboard, Visitors, Traffic Sources, Content, and Goals.

The default date range for reports changed from one week to one month and the calendar was redesigned.

You can now select your date range by calendar or by “Timeline”, which is a cool little slider that you can expand and/or slide to select your range.

You can customize your dashboard by clicking on the “Add to Dashboard” link on the details page for a given report. Once the report shows on your dashboard, you can drag it to wherever you like it best.

The Map Overlay has become interactive, allowing you to click on a part of the map to refine your report criteria.

Almost every report shows your results in an easy to read line graph (a huge improvement over the old one) by date, in addition to showing the details below.

There’s a new “Visitor Trending” sub-section that includes “Avg. Time on Site”.

I’m still digging into it, so I’m sure that there are plenty more changes that I haven’t noticed yet. Overall, it looks like they focused more on the readability of individual reports, which is a very good thing. It seems promising so far; it’ll just take a bit to get used to the new layout (although I’m already starting to).

If you haven’t logged into your Analytics account in a few days, go check it out. You might have been converted as well.